Showreel

Fifteen years of work across watches, automotive, broadcast, tech, and consumer brands — condensed into the frames that earned them. This reel collects the cinematic CGI, animation, and art direction delivered for brands like Coca-Cola, Microsoft, Hublot, Porsche, and Trolli, alongside self-initiated studies that pushed the craft further than any brief asked.

Challenge

A reel is an edit problem, not a showcase problem. The difficulty isn't having enough work — it's cutting everything that doesn't belong. Every frame had to justify its presence on its own, without context, without a case study page to explain it.

Solution

Thirty seconds. Only the shots where lighting, composition, and motion do the talking before a word is read. If a frame needs explanation, it doesn't make the cut.