Star Trek
INDUSTRY:
TV
ROLE:
3D DESIGNER and ANIMATOR
about.
This project involved developing high-fidelity 3D concept art and cinematic animations for the promotional launch campaign of Star Trek: Strange New Worlds on the Paramount Channel. Our core objective was to capture the essence of exploration and the unknown, creating immersive alien environments that immediately transport the audience into the new era of Starfleet, effectively building anticipation for the premiere.
challenge.
The primary challenge lay in balancing the massive computational demand required to render vast, high-fidelity 3D scenarios with the tight production timeline of a TV commercial. Furthermore, the visual concept required a delicate balance: the planet needed to appear unequivocally alien, yet contain elements that resonate with the classic sense of adventure central to Star Trek.
result
The commercial generated excellent reception from both the audience and the Paramount Channel team, successfully validating the creative approach to visualizing Star Trek's new worlds. Internally, the project allowed for the mastery of advanced techniques in 3D scenario construction and simulation, expanding our capability to deliver large-scale visual solutions under pressure
