Rayban
INDUSTRY:
WEAR
ROLE:
3D DESIGNER
about.
Premium Visual Direction for Ray-Ban. This personal project aimed to reinterpret Ray-Ban's iconic identity through a refined and premium visual direction. The focus was on clean design, bold silhouettes, and expressive lighting to highlight the timeless attitude and unmistakable essence that position the brand as a cultural icon. The core objective was to elevate the aesthetic impact of their products within the 3D space.
challenge.
Translating Sensory Experience into 3D. The primary challenge of this project lay in transcending the digital barrier, translating the premium appeal and tactile experience of a physical product into the 3D environment. It was crucial to develop a lighting and material system that not only highlighted the unmistakable silhouette of Ray-Ban eyewear (the brand's key visual) but also communicated the perceived quality of materials such as acetate and polished metal. Success depended on a precise balance between visual minimalism and rendering complexity.
result.
Aesthetic Innovation through Technical Excellence. The study culminated in the establishment of a new visual standard, injecting an air of innovation and exclusivity into the Ray-Ban brand perception. Technically, the advanced manipulation of lighting and hyper-realistic texturing within C4D allowed the product to be presented with unprecedented depth and brilliance. This technical mastery not only validated the quality of the 3D models but, crucially, established a bold and contemporary visual language, capable of reinforcing Ray-Ban's status as a trendsetter.
