Oslo
INDUSTRY:
FURNITURE
ROLE:
3D DESIGNER and ANIMATOR
about.
This project transforms a simple piece of furniture into a sensory experience, proving the immense potential of 3D Visualization. We created a compelling visual case study to demonstrate how 3D can bring a design to life, highlighting the rustic wood texture and the organic comfort of the chair, long before its production.
challenge.
The conceptual challenge was harmonizing two design extremes: the organic warmth of rustic wood and the minimalist coolness of its Scandinavian origin. We leveraged 3D Visualization to craft a subtle, well-lit environment that simultaneously elevated the chair's sophistication and celebrated the raw beauty of its materials.
result.
The outcome showcases the high efficiency and impact of photorealistic 3D rendering. Clients can launch products to market faster and cut logistics and studio costs associated with traditional photography. The main achievement is a flexible, photorealistic digital asset that instantly elevates the perceived value of the furniture piece and accelerates buying decisions.
