Chaser
INDUSTRY:
BEVERAGE
ROLE:
CREATIVE DIRECTION, ANIMATION and SIMS
about.
I developed this project from the very first concept to the final production-ready visuals. My work included designing the look and feel of the brand, crafting the 3D product, and creating the full animation for the commercial. The result is a clean, refreshing visual identity that highlights the purity and modern appeal of water in a can.
challenge.
The primary project constraint was a rigorous deadline, requiring the delivery of a complete visual identity, 3D product modeling, and a full-commercial animation in just seven days. This accelerated timeframe demanded the implementation of a highly efficient working methodology and technical mastery to ensure quality without compromising speed.
result.
The project culminated in the successful delivery of a clean and modern visual identity, paired with a dynamic and appealing commercial video. The efficient time management allowed for meeting the one-week deadline while providing the brand with a high-quality launch asset, ensuring the product entered the market with a refreshing and impactful visual presence that highlights its purity.
