Jangadeiro

A complete broadcast identity for Jornal Jangadeiro — eight visual segments built around a unified material language of marble, sandstone, terrazzo, and gold. Each scene translates a dimension of journalism into a physical environment: information flows through waves, data points rest in glass containers, wireframes drift along curved channels.

Challenge

Building a visual system that holds across eight distinct segments without breaking identity. Every scene needed its own narrative — from media and connectivity to editorial flow — while sharing the same material palette, the same blue sphere as a recurring anchor, and the same architectural logic.

Solution

One material DNA, eight variations. Concrete and marble as the structural base, gold as the accent of authority, terrazzo for texture and energy, and the blue sphere as a through-line — always present, always in motion, tying every transition into a single coherent opening.