Lamek Project 01 / Form. Function. Fun. Back to work ↙

Campaign CGI · 2026

Form. Function. Fun.

A familiar icon, seen through a more playful visual world.

ProductCASIO A168
ScopeCGI · Design · Animation
Film30 seconds
Three translucent CASIO A168 watches in primary colors arranged on geometric plinths

Why this project

The product stays familiar. The perception around it changes.

The CASIO A168 is immediately recognizable. Its proportions, digital display and metallic silhouette already carry an identity that does not need to be reinvented.

The project asks how far that same object can move through color, geometry, transparency, repetition and motion — without losing what makes it familiar.

A field of translucent CASIO A168 watches in amber, blue and red
Visual systemColor · Repetition · Transparency

The film

The visual system in motion.

Repetition becomes rhythm. Geometry becomes transition. Color becomes progression.

Form. Function. Fun. · 30 sec Open full player ↗
01

One familiar object. More than one character.

Color & repetition

The watch stays intact while the world around it changes. Primary color and repeated form shift the mood without weakening recognition.

Repeating multicolor CASIO A168 watch pattern
Pattern study01
Close view of transparent orange, blue and gold CASIO A168 watches
Material detail02
Motion studyPattern loop
02

The image had to work as a system, not a single frame.

Campaign language

Geometric forms, primary colors and transparent materials become a repeatable set of rules across different compositions and scales.

Red translucent CASIO A168 in a geometric campaign set
Red01
Blue translucent CASIO A168 suspended above geometric forms
Blue02
Gold translucent CASIO A168 on a colorful geometric composition
Gold03
03

Material changes the way the product feels.

Transparency

The silhouette remains recognizable, but the way light travels through the watch gives the same form a different physical presence.

Macro side detail of a translucent red CASIO A168
Macro detail01
A small translucent red CASIO A168 floating in a pale field
Scale study02
Motion studyMaterial rotation

Final frames

One icon. Many expressions.

Finished campaign variation of a red CASIO A168 in amber light
Campaign frame01
Finished campaign macro of a translucent red CASIO A168
Campaign frame02

Project details

Built as one visual world, from still image to motion.

Project
Form. Function. Fun.
Year
2026
Product
CASIO A168
Created by
Lamek
Created with
Lucas Pereira
Diego Loz
Design
Lamek
Lucas Pereira
Diego Loz
Look development
Lamek
Diego Loz
Animation
Lamek
Diego Loz
Composition
Lamek

Independent / uncommissioned concept. Not affiliated with or commissioned by CASIO.