Goodbye Gravity
Adidas Ultraboost 20
01 / Project overview
A zero-gravity product film that turns the Ultraboost 20 cushioning language into an orbital system of soft forms, charged color and controlled reveal.
Product
Adidas Ultraboost 20
Agency
Jam 3
Design Director
Branko Jas
Lamek's role
Design · 3D Animation · Compositing
Main film
15 seconds · 16:9
Vertical edit
6 seconds · 9:16
From orbit to product.
The film moves from Earth orbit into a sterile space-lab chamber. White cellular forms lift into zero gravity, gather color and resolve around the shoe before the final line lands.
From white to electric.
Clinical whites establish the chamber and its material experiment. Blue, violet and cyan arrive gradually, shifting the soft forms from technical sample to energy field before the black shoe appears.
Built to move vertically.
The six-second format carries the same weightless world into a tighter frame. The orange product color becomes the anchor against the white suit and deep violet star field.
Astronaut, product and floating forms become one graphic stack.
